SHEVEGAS PRESENTS
Sheboygan, next.
A city where getting around is free, the lake is open, and every answer comes with its source.
$0
Bus fare, every ride
19.5 hrs
Service every day, 5 AM to 12:30 AM
600
Steps from the lake to the river
Mike's walk title
$1.34M
Information hub, year one
estimate

Three doors

01 Move freeFare-free buses every day. Then a walk from water to water. 02 Open the lakeA marina for everyone. Spend on what people really use. 03 The information hubCity Hall as a modern digital library. Information from the people first.

Door 1: Move free

HERE'S THE FUTURE

Just get on. No fare. No card. Every day.

$0Fare, every ride
5 AM to 12:30 AMEvery day, holidays too
5Free on-demand van zones
$1.82MCounty opioid money unspentDec 31, 2025, county reports

Overnight vans from 12:30 AM to 5 AM. Free e-bikes at every hub. Winter-ready, heated stations.

  1. Marina and yacht club. 600 Steps to the Lake starts at the water.
  2. YMCA
  3. County building and courthouse
  4. Arts Center
  5. City Green Park. To the library and the water feature.
  6. Riverfront. Water to water.
25Property ownersestimate
$10,000Eachestimate
$250,000Urban jungle park, totalestimate
Happy Mobile Life, liveThe Story: how we designed it

Door 2: Open the lake

HERE'S THE FUTURE

The lake belongs to everyone. No gate.

Coming into view. A year-round lakefront wellness spot: sauna, cold plunge, warm-water channel. Concept stage, no costs yet.
The pitch

Door 3: The information hub

HERE'S THE FUTURE

Ask the city anything. Get the answer and its source.

$1.34MYear one, all inestimate
$727,000Each year afterestimate
$4.25MFive yearsestimate
$591,000Spent on security and cloud since 2024, nothing owned
The pitch: We're not building pyramidsThe full archive

This is what Sheboygan looks like next

  1. You step outside. A free bus is coming. No fare, no card.
  2. You walk 600 steps. From the lake, through the urban jungle park, to the river.
  3. You reach the water. An open marina and a lakefront made for people.
  4. You ask a question. City Hall answers by voice or touch, with the source.
  5. You add what you know. Information comes from the people first.

District 7, tonight

District 7
EVERYTHING'S A PART OF EVERYTHING

We're not building pyramids, we're building people.

Attachments

The pitchThe full archiveHappy Mobile Life, liveThe StoryDistrict 7My full storyLearn from MikeSay hiHandoffs

MORE FROM SHEVEGAS, BELOW

THE GOLD LINE · WISCONSIN AVENUE · SHEBOYGAN

It Was Already There.

Start at the lake. Walk straight down Wisconsin Avenue. Don't turn.

600 steps. Six minutes.

You're at the Arts Center. You're downtown.

No new building. No plan. No money. Just a street nobody noticed.

Follow the white rabbit. 🐇

📍 Sheboygan, Wisconsin

@visitsheboygan · @jmkac

#SheVegas #Sheboygan #Wisconsin #YellowBrickRoad #WhiteRabbit #LakeMichigan

The Yellow Brick Road: 600 steps, 6 minutes, from the lake to downtown. One straight walk.
From the archive

Time to move on, I am no longer providing a positive vibes for me or any body reading this.

Returning to the fun guy, you can fight City Hall, but it's not worth it

@shevegas · Feb 24, 2018, 6:28 AM CSTView on X
Happy Mobile Life route map of Sheboygan: the T1 Taylor, T2 14th Street, T3 8th Street and T4 Kohler-Falls lines, five crossover lines and the Longevity HubsHappy Mobile Life route map. Tap to ride. → Fare-free Sheboygan: about $613,000 a year, two budget moves. Council votes Monday, Nov 2, 6 PM. → Follow on TikTok @ishevegas →
SHEVEGAS • SHEBOYGAN, WISCONSIN • MADE ON A PHONE

I'm Mike.

I take pictures in Sheboygan, and I teach. I move the future forward, one percent at a time. Right now I'm getting my life together, and I'm doing it in the open. You're welcome to come along.

Jump in, the water's fine.

See my world Get 1% better with me Where to find me
CONCEPT SITE

Happy Mobile Life

Riding is free. Just get on.

Ride Happy Mobile Life
The Story: how we designed it

Where to find me

OUT IN THE OPEN

You can usually find me outside. Come say hi. More →

The Sheboygan Brief →

Research →

My World

THE EYE

These are my pictures. Moments I was there for, from Lambeau to the lakefront.

Green Bay Packers receiver Bill Schroeder, number 84, lifted in celebration after a touchdown at Lambeau Field
Bill Schroeder #84, Lambeau Field. Packers touchdown celebration
John Kerry pheasant hunting in Iowa, 2003, his bird dog distracted in the foreground
John Kerry, Iowa pheasant hunt, October 2003
Jingle bells, Kampala
Four kids linked in a human chain playing in Lake Michigan surf
Lake Michigan. Kids in a human chain through the surf
Wedding night dock jump at Elkhart Lake, bride in green dress already in the water, groom mid-air
Elkhart Lake, wedding night, off the dock
Black and white night photograph looking through a pipe on the Sheboygan lakefront
Sheboygan lakefront at night

See all 295 on the Wall →

"I move the future forward."

I want to live a long time, feel good and be good to people. A little better every day.

Watch

MOVING PICTURES

Singing. Swinging. Yoga. The lake.

Learn From Mike

COME ALONG

I'm trying to get 1% better at one thing every day. Seeing. Moving. Resting. Learning the new tools. Sorting out what's true. Want to try it with me?

The full curriculum →

This Is Me

THE SHORT VERSION

I grew up in Sheboygan. Frisbee, skateboards, Atari, basketball. My family ran Brunettes Ace Hardware on the southwest edge of town, with farmland all around it.

I became a newspaper photographer. Gannett, Thomson, ABC Sports. My paper in Albert Lea was the first in the world to shoot 100% color. I covered the Packers.

In 2001 I worked on a voice assistant, about ten years before Siri.

Now I'm back home. I look into how the city works, like the Flock cameras and Who Runs Sheboygan. I put my pictures up on the Wall. Whatever I learn, I'm glad to share.

I sing. I do yoga at the library fountain. I fly on playground swings.

What I want now is simple: feel good, live long, make some friends, maybe find love.

My full story → · Say hi →

Have a good day.

Go outside. Make something. Share it. Peace.

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